Monday, March 9, 2009

12 Keys to Training ROI

By William D. Cravenor, M.I.M.

1. Training is not just a box on the organization chart–it is everyone’s responsibility

2. Training is a continuous activity–it never stops

3. Training should promote continuous improvement–good enough is never good enough

4. Training involves day-to-day communication with staff–to exhort, encourage, and exchange ideas for process, performance and revenue improvement

5. Training (in a formal classroom setting) should not consume peak sales time (7 AM to 7 PM), i.e., brown bag lunches, if necessary

6. Training should be progressive–leveraging technology (VLE’s) to connect staff to core competencies

7. Training is pragmatic–meeting the real-world needs of real people to produce real results

8. Training is spontaneous–addressing needs in a timely fashion before they become problems

9. Training is specialized–to meet the specific demands of individual staff in their position and level of maturation

10. Training is localized–if at all possible, should be conducted in the closest proximity to the location wherein desired results are to be achieved

11. Training is results based–there are no substitutes for desired results

12. Training is dynamic–quickly adapting to the changing needs of employees

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